TY  - BOOK
AU  - Phillips,Jack J.
AU  - Breining,M.Theresa
AU  - Phillips,Patricia Pulliam
TI  - Return on investment in meetings and events: tools and techniques to measure the success of all types of meetings and events 
SN  - 9780750683388 (pbk.)
AV  - HF5734.5 .P45 2008
U1  - 658.4560681 22
PY  - 2008///
CY  - Burlington, MA
PB  - Butterworth-Heinemann
KW  - Business meetings
KW  - Evaluation
KW  - Trade shows
KW  - Special events
KW  - Congresses and conventions
KW  - Seminars
KW  - Rate of return
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0725/2007033498.html
UR  - http://www.loc.gov/catdir/enhancements/fy0742/2007033498-d.html
ER  -