TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781844801213 (pbk.)
AV  - HF5415.123 .E33 2007
U1  - 658.8 22
PY  - 2007///
CY  - London
PB  - Thomson Learning
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -