TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove,Stephen J.
AU  - John,Joby
TI  - Interactive services marketing
SN  - 9780618641802 (pbk.)
AV  - HD9980.5 .F57 2008
U1  - 658.8 22
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/fy0803/2007926147.html
ER  -