TY  - BOOK
AU  - Hirshberg,Jerry
TI  - The creative priority: driving innovative business in the real world 
SN  - 0887308309 (hbk.)
AV  - HF5415.15 .H57 1998
U1  - 658.5 21
PY  - 1998///
CY  - New York, NY
PB  - HarperBusiness
KW  - Product management
KW  - Marketing
KW  - Management
KW  - Creative ability in business
KW  - Automobile industry and trade
N1  - Includes bibliographical references (p. 249-255) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1308/97028395-b.html
ER  -