TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
T2  - Prentice Hall marketing
SN  - 0130497150 (pbk.)
AV  - HF5415.13 .K69 2003
U1  - 658.8 20
PY  - 2003///
CY  - [Upper Saddle River, N.J.], [London]
PB  - Pearson Education International
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -