TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 9780132301428 (pbk.)
AV  - HF5415.13 .K68 2007
U1  - 658.8 22
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index; Previous ed.: 2003
ER  -