TY  - BOOK
AU  - Lal,Rajiv
AU  - Quelch,John A.
AU  - Rangan,V.Kasturi
TI  - Marketing management: text and cases 
SN  - 007124218X (pbk.)
AV  - HF5415.13 .L35 2005
U1  - 658.8 22
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -