TY  - BOOK
AU  - Mudie,Peter
AU  - Cottam,Angela
TI  - The management and marketing of services
SN  - 0750635940 (pbk.)
AV  - HD9980.5 .M83 1999
U1  - 658 21
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Service industries
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99461880.html
UR  - http://www.loc.gov/catdir/description/els033/99461880.html
ER  -