TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9780136118749 (pbk.)
AV  - HD9980.5 .L68 2011
U1  - 658.8 22
PY  - 2011///
CY  - Boston, [Mass.]
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - Professions
KW  - Work environment
N1  - Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007; Formerly CIP; Includes bibliographical references and index
ER  -