TY  - BOOK
TI  - Marketing power plays: how the world's most ingenious marketers reach the top of their game
T2  - BusinessWeek
SN  - 9780071475587 (pbk.)
AV  - HF5415 .M37 2007
U1  - 658.8 22
PY  - 2007///
CY  - New York, London
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. 167-168) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html
ER  -