TY  - BOOK
AU  - Marshall,Greg W.
AU  - Johnston,Mark W.
TI  - Marketing management
SN  - 9780071288651 (pbk.)
AV  - HF5415.13 .M37 2010
U1  - 658.8 22
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -