TY - BOOK AU - Hills,Gerald E. TI - Marketing and entrepreneurship: research ideas and opportunities SN - 0899307655 (hbk.) AV - HF5415 .M37 1994 U1 - 658.8 20 PY - 1994/// CY - Westport, Conn. PB - Quorum Books KW - Marketing KW - Marketing research KW - Entrepreneurship N1 - Includes bibliographical references and index ER -