TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Preface to marketing management
SN  - 9780071283359 (pbk.)
AV  - HF5415.13 .P48 2008
U1  - 658.8 22
PY  - 2008///
CY  - New York, London
PB  - McGraw-Hill Higher Education
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2006; Formerly CIP; Includes bibliographical references and index
ER  -