TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Marketing warfare
SN  - 0071460829 (hbk.)
AV  - HF5415 .R54 2006
U1  - 658.8 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Competition
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005054322-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005054322-d.html
ER  -