TY  - BOOK
AU  - Wilson,Alan M.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780077107956 (pbk.)
AV  - HD9980.5 .S47 2008
U1  - 658.8 22
PY  - 2008///
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - "First European edition."; Formerly CIP; Includes bibliographical references and index
ER  -