TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - The power of simplicity: a management guide to cutting through the nonsense and doing things right 
SN  - 9780071373326 (pbk.)
AV  - HD31 .T76 1999
U1  - 658 21
PY  - 1999///
CY  - New York
PB  - McGraw-Hill
KW  - Industrial management
KW  - Simplicity
N1  - Includes bibliographical references (p. 195-196) and index; The Basics of Simplicity; 1; Simplicity. Why people fear it so much; 2; Common sense. It can make things happen; 3; Complex language. It can cloud people's minds --; Management Issues; 4; Information. Too much can confuse you; 5; Consultants. The source of a lot of nonsense; 6; Competitors. Simply think of them as the enemy; 7; Strategy. It's all about differentiation; 8; Customer orientation. It's a given, not a difference; 9; Annual budgets. A simple way to maximize your dollars; 10; Prices. Simple guidelines to get them right --; Leadership Issues; 11; Mission statements. All they add is needless confusion; 12; Leadership. It's about leading the charge; 13; Long-term planning. It's just wishful thinking
N2  - Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
ER  -