TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Gardner,David Morgan
AU  - Garrett,Dennis E.
TI  - Marketing theory: evolution and evaluation 
SN  - 0471635278 (hbk.)
AV  - HF5415 .S54 1988
U1  - 658.8001 22
PY  - 1988///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Bibliography: p. 203-231
ER  -