TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0071236856 (pbk.) 
AV  - HF5415.153 .C73 2004
U1  - 658.575 21
PY  - 2004///
CY  - Boston, [Mass.], London
PB  - McGraw-Hill
KW  - New products
KW  - Management
N1  - Previous ed.: 1997; Includes bibliographical references and index
ER  -