TY  - BOOK
AU  - Ishikawa,Akira
AU  - Tsujimoto,Atsushi
TI  - Creative marketing for new product and new business development
SN  - 9789812772183 (hbk.) 
AV  - HF5415.153 .C74 2008
U1  - 658.575 22
PY  - 2008///
CY  - Singapore, London
PB  - World Scientific
KW  - New products
N1  - Formerly CIP; Include bibliographical referencs and index
ER  -