TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing: an Asian perspective 
SN  - 0131234390 (pbk.)
AV  - HF5415.12 .P75 2005
U1  - 658.80095 22
PY  - 2005///
CY  - Singapore
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -