TY  - BOOK
AU  - McGovern,Ian
TI  - Marketing: a Southeast Asian perspective 
SN  - 0201889102 (hbk.)
AV  - HF5415.12.A84 M37 1996
U1  - 658.800959 22
PY  - 1996///
CY  - Singapore
PB  - Addison Wesley Pub. Co.
KW  - Marketing
KW  - Southeast Asia
KW  - Management
KW  - Singapore
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -