TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes
SN  - 0471616656 (pbk.)
AV  - HF5415.1 .H37 1989
U1  - 658.800973 21
PY  - 1989///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references
ER  -