TY  - BOOK
AU  - Pine,B.Joseph
TI  - Mass customization: the new frontier in business competition 
SN  - 0875849466 (pbk.)
AV  - HD45 .P56 1993
U1  - 658.575 21
PY  - 1993///
CY  - Boston, Mass.
PB  - Harvard Business School
KW  - Product management
KW  - Multiproduct firms
KW  - Flexible manufacturing systems
KW  - Technological innovations
KW  - Management
KW  - Manufactures
KW  - Service industries
KW  - New products
KW  - Competition
KW  - Mass production
N1  - Originally published: U.S.: HBS, 1992; Includes bibliographical references and index
ER  -