TY  - BOOK
AU  - Wilson,Clement Card
AU  - Kennedy,Michael E.
AU  - Trammell,Carmen J.
TI  - Superior product development: managing the process for innovative products 
SN  - 1557865094 (pbk.)
AV  - HF5415.15 .W55 1996
U1  - 658.575 21
PY  - 1996///
CY  - Cambridge, MA
PB  - Blackwell Publishers
KW  - Product management
KW  - Production management
KW  - New products
KW  - Marketing
N1  - "A product management book for engineering and business professionals."; Includes bibliographical references and index
ER  -