TY  - BOOK
AU  - Temporal,Paul
AU  - Trott,Martin
TI  - Romancing the customer: maximizing brand value through powerful relationship management  
SN  - 0471846155 (hbk.)
AV  - HF5415.55 .T46 2001
U1  - 658.827 21
PY  - 2001///
CY  - Singapore, New York
PB  - Wiley
KW  - Relationship marketing
KW  - Branding (Marketing)
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley043/2001020262.html
UR  - http://www.loc.gov/catdir/description/wiley035/2001020262.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001020262.html
ER  -