TY  - BOOK
AU  - Ahmed,Pervaiz K.
AU  - Rafiq,Mohammed
ED  - Chartered Institute of Marketing.
TI  - Internal marketing: tools and concepts for customer-focused management 
SN  - 0750648384 (pbk.)
AV  - HF5415.13 .A36 2002
U1  - 658.802 22
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Organizational effectiveness
KW  - Relationship marketing
KW  - Customer relations
N1  - Published in association with The Chartered Institute of Marketing; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy045/2004274704.html
ER  -