TY - BOOK AU - Bangs,David H. TI - The market planning guide: creating a plan to successfully market your business, product, or service SN - 157410098X (pbk.) AV - HF5415.122 .B36 1998 U1 - 658.802 21 PY - 1998/// CY - Chicago PB - Upstart Pub. KW - Marketing KW - Planning KW - Small business KW - New business enterprises N1 - Includes index ER -