TY  - BOOK
AU  - Blythe,Jim
TI  - Marketing strategy
SN  - 0077098420 (pbk.)
AV  - HF5415.13 .B59 2003
U1  - 658.802 21
PY  - 2003///
CY  - London
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Technique
KW  - Planning
N1  - Includes bibliographical references and index
ER  -