TY  - BOOK
AU  - Copley,Paul
TI  - Marketing communications management: concepts and theories, cases and practices 
SN  - 0750652942 (pbk.)
AV  - HF5415.123 .C67 2004
U1  - 658.802 21
PY  - 2004///
CY  - New York
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -