TY  - BOOK
AU  - Bennett,Peter D.
ED  - American Marketing Association.
TI  - Dictionary of marketing terms
SN  - 0844235989 (hbk.)
AV  - REF HF5415 .D53 1995
U1  - REF 658.8003 21
PY  - 1995///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Dictionaries
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 309-316)
UR  - http://www.loc.gov/catdir/bios/mh042/94039784.html
UR  - http://www.loc.gov/catdir/description/mh041/94039784.html
ER  -