TY  - BOOK
AU  - Cheverton,Peter
TI  - Key marketing skills: a complete action kit of strategies, tools & techniques for marketing success 
SN  - 9780749433550 (pbk.) 
AV  - HF5415 .C44 2000
U1  - 658.8 21
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes index
ER  -