TY - BOOK AU - Hair,Joseph F. TI - Essentials of marketing research SN - 9780071266345 (pbk.) AV - HF5415.2 .E87 2008 U1 - 658.83 22 PY - 2008/// CY - Boston PB - McGraw-Hill/Irwin KW - Marketing research N1 - Includes index ER -