TY  - BOOK
AU  - Fifield,Paul
TI  - Marketing strategy: the difference between marketing and markets 
SN  - 9780750656757 (pbk.)
AV  - HF5415 .F54 2007
U1  - 658.802 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/fy0803/2007282605.html
ER  -