TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131217291 (pbk.)
AV  - HF5415.2 .M35 2004
U1  - 658.83 21
PY  - 2004///
CY  - London
PB  - Prentice-Hall International
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -