TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130945935 (pbk.)
AV  - HF5415.2 .M35 1999
U1  - 658.83 22
PY  - 1999///
CY  - London
PB  - Prentice-Hall International
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -