TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The one-day marketing plan: organizing and completing a plan that works 
SN  - 0071395229 (pbk.)
AV  - HF5415.13 .H54 2004
U1  - 658.802 22
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes index; The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation
ER  -