TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0132279177 (pbk.)
AV  - HF5415.2 .M29 2007
U1  - 658.83 22
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Accompanying CD-ROM contains SPSS student version 14.0; Includes bibliographical references (p. N1-N31) and index
UR  - http://www.loc.gov/catdir/toc/ecip0611/2006010250.html
ER  -