TY  - BOOK
AU  - Rentel,Ron
TI  - Karma queens, geek gods, & innerpreneurs: meet the 9 consumer types shaping today's marketplace 
SN  - 0071477918 (hbk.)
AV  - HC79.C6 R45 2007
U1  - 658.834 22
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Marketing research
N1  - Includes bibliographical references and index; What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future
UR  - http://www.loc.gov/catdir/toc/ecip074/2006033801.html
UR  - http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html
ER  -