TY  - BOOK
AU  - Baier,Martin
AU  - Ruf,Kurtis M.
AU  - Chakraborty,Goutam
TI  - Contemporary database marketing: concepts and applications 
SN  - 0970451512 (hbk.)
AV  - HF5415.126 .B35 2002
U1  - 658.84 21
PY  - 2002///
CY  - Evanston, Ill.
PB  - Racom Communication
KW  - Database marketing
N1  - Includes bibliographical references (p. 315-316) and index; Includes CD-ROM
ER  -