TY  - BOOK
AU  - Mital,Anil
TI  - Product development: a structured approach to consumer product development, design, and manufacture 
SN  - 9780750683098 (hbk.)
AV  - HF5415.153 .P76 2008
U1  - 658.575 22
PY  - 2008///
CY  - Amster dam, Boston, MA
PB  - Butterworth-Heinemann, An imprint of Elsevier
KW  - New products
KW  - Management
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0723/2007029384.html
ER  -