TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0131001353 (pbk.)
AV  - HF5415.13 .M37 2003
U1  - 658.802 22
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Asia
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -