TY  - BOOK
AU  - McDonald,Malcolm
ED  - Institute of Marketing.
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 0750641169 (pbk.)
AV  - HF5415.13 .M33 1999
U1  - 658.802 21
PY  - 1999///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - "Published in association with the Chartered Institute of Marketing."; Includes index
ER  -