TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
AU  - McDonald,Malcolm
TI  - Marketing plans for service businesses: a complete guide 
SN  - 075066746X (pbk.)
AV  - HD9980.5 .M33 2006
U1  - 658.802 22
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - Service industries
KW  - Marketing
KW  - Planning
N1  - Rev. ed. of: Marketing planning for services. 1996; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0803/2005931198-d.html
ER  -