TY  - BOOK
AU  - McDonald,Malcolm
TI  - Strategic marketing planning
SN  - 0749407670 (pbk.)
AV  - HF5415.13 .M33 1992
U1  - 658.802 21
PY  - 1992///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Planning
KW  - Strategic planning
N1  - Includes bibliographical references and index
UR  - http://lcweb.loc.gov/catdir/toc/93-146253.html
ER  -