TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071263917 (pbk.)
AV  - HF5415.13 .W35 2008
U1  - 658.802 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Lehrbuch
KW  - swd
N1  - Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006; Includes bibliographical references and indexes
N2  - This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship
UR  - http://catdir.loc.gov/catdir/enhancements/fy0743/2007034854-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0743/2007034854-t.html
ER  -