TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
TI  - Essentials of contemporary advertising
SN  - 0071106278 (pbk.)
AV  - HF5821 .A74 2007
U1  - 659.1 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html
ER  -