TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0072537728 (pbk.)
AV  - HF5821 .A73 2004
U1  - 659.1 22
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -