TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606 (pbk.) 
AV  - HF5821 .A74 2011
U1  - 659.1 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill / Irwin
KW  - Advertising
N1  - "International student edition" --cover; Previous ed.: 2009; Formerly CIP; Includes bibliographical references and index
ER  -