TY  - BOOK
AU  - Halve, Anand Bhaskar
TI  - Planning for power advertising a user's manual for students and practitioners: a user manual for students and practitioners 
SN  - 983419837X (pbk.)
AV  - HF5823 .H35 2005
U1  - 659.1 21
PY  - 2005///
CY  - Malaysia
PB  - Unipress Pub.
KW  - Advertising
KW  - India
N1  - Includes index
ER  -