TY  - BOOK
AU  - Higgins,Denis
AU  - Bernbach,William
TI  - The art of writing advertising
T2  - A McGraw-Hill advertising classic
SN  - 0071410937 (pbk.) 
AV  - HF5825 .H54 2003
U1  - 659.1 21
PY  - 2003///
CY  - New York, London
PB  - McGraw-Hill
KW  - Advertising
KW  - Advertising copy
KW  - Advertising executives
KW  - Interviews
N1  - Originally published: Lincolnwood, Ill. : Contemporary, 1965
ER  -